- Advertisement -
Home Beauty & Fashion Stay Safe In Style With Masks and More From Besida

Stay Safe In Style With Masks and More From Besida

- Advertisement -

Besida is a fashion-forward apparel business that’s all about community. Each piece is made in Nigeria and is designed by Besida’s Forbes recognized owner, Sophia Danner-Okotie.

Since 2015, Danner-Okotie has grown the brand by hosting in-person events — allowing customers to see, feel, and experience her products first-hand. In keeping with this business practice, Danner-Okotie had a multi-city pop-up tour planned for Fall of 2020. But, when COVID-19 hit, Danner-Okotie had to get creative to keep her brand afloat. She started using her leftover fabrics to make face masks and matching headbands and headwraps — turning what could have been a tragedy, into a fashion triumph. 

“[Before COVID-19] we were usually importing 200-500 lbs. of clothes. With the new restrictions, that was no longer possible through air cargo,” she said. “But because the masks are lighter, they were able to fly. I found a way. I keep connections with people and my network really pulled through for me.”

Relationships and community are something that has been critical to Besida’s success as a business. Danner-Okotie says that her relationships with other fashion designers and business owners has helped her grow her brand and take advantage of new opportunities.

“We keep in contact with each other and we help each other, “Danner-Okotie said of her designer friends. “I’ll have shows and invite other designers to be there and it really helps. Being able to provide a place for women to come and shop and have other clothing there for them to buy, helps me understand my customers better. It also makes the sale more than a transaction. It gives it more heart.”

Right now, Danner-Okotie is focusing on the sales of her masks as a way to not only generate revenue, but to help communities in need. Since launching the masks, she has donated one mask for each sold. 

“We created these masks initially to donate. We did a small batch and it was a big hit. In the end, we donated about 2000 masks, she said. “Giving is my love language. I have to give.” 

Until Jan 2, 2021, she’s now offering a free mask to all customers who make a mask purchase. 

While she doesn’t know when she will be able to hit the road on tour again, Danner-Okotie is continuing to invest in the growth of her business. Next year, she plans to bring in outside designers who will help her create more multifunctional items like her best-selling  “FourMidable” garment that can be worn four ways. 

The “FourMidable”

Shop Besida here.

- Advertisement -
Naeesa Azizhttp://www.naeesa.com
I'm a copywriter, digital marketer, and occasional journalist who helps busy entrepreneurs and business owners share their products with the world.
- Advertisement -

Stay Connected

341,269FansLike
732,979FollowersFollow
220,589FollowersFollow
2,458FollowersFollow
2,988SubscribersSubscribe

Must Read

Cryptocurrency Is Here to Stay. Get Started With the BlackChain

BlackChain is a Black-owned cyptocurrency fuled by a plan to rebuild Black Wall Street
- Advertisement -

Help Your Kids Master Math with Mr. Glenn’s Math Tutoring

Mr.Glenn's Math Tutoring Provids Quality Online Tutoring Services for students K-12

Enhance Your Life With Coach Lo and TalkOnTopicz

TalkOnTopicz is a resource for self-improvement and development, offering classes, videos, and other materials to help you through your journey to a more positive, fulfilled life.

Heal Your Body and Boost Your Immune System With Herbal Blessings

Herbal Blessings provides powerful, herb-based remedies that actually work to strengthen the immune system and heal the entire body

Related News

Cryptocurrency Is Here to Stay. Get Started With the BlackChain

BlackChain is a Black-owned cyptocurrency fuled by a plan to rebuild Black Wall Street

Help Your Kids Master Math with Mr. Glenn’s Math Tutoring

Mr.Glenn's Math Tutoring Provids Quality Online Tutoring Services for students K-12

Enhance Your Life With Coach Lo and TalkOnTopicz

TalkOnTopicz is a resource for self-improvement and development, offering classes, videos, and other materials to help you through your journey to a more positive, fulfilled life.

Heal Your Body and Boost Your Immune System With Herbal Blessings

Herbal Blessings provides powerful, herb-based remedies that actually work to strengthen the immune system and heal the entire body

Pamper Your Skin with Niik Products

Nourish your skin with Niik Products high quailty skin and hair care.
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here