Black Entrepreneurs: Here Are The 3 Basic Mistakes You’re Making

Growing a business is tough but some of you are making it harder than it needs to be. There are many challenges that will inevitably come when running a business so the idea is to not create new hurdles that can be avoided. Here are a few common mistakes we see business owners making routinely.

Accurate Public Information

You may not be able to control tax policy but you can definitely control whether customers have accurate information. Is the email address listed on your business Facebook page current? What happens if I email that address with the opportunity of a lifetime but you’ve since begun using another? Believe it or not, this happens daily and it’s an unnecessary error. Also, customers should be able to easily find and contact you. If folks can’t easily find your contact info and location(s), they’ll move on quickly. Make sure everything you are presenting to the public on your website and social media is accurate and current.

Customer Service

There are times when your product or service just won’t be the best. In business it happens, you have to simply accept that. What you can always control, however, is how you react to each issue. Customer service is the key to winning. With a mediocre product and great customer service, you can take down a company with a superior product and terrible service. Are Chick-Fil-A’s fries and sandwiches miles better than any other fast food restaurant? Not likely but the service is amazing and people go. It doesn’t cost you anything to be pleasant, engaging and to take full responsibility when customers aren’t satisfied. Being defensive is never helpful — if someone points out a problem, take responsibility for it and quickly solve it for them. Absolutely NO one is obligated to spend their hard earned cash with you. Their money is sacred, act like it.

Presentation

No matter what you’re selling, how you sell it is everything. If you have great pizza but serve it on a garbage can, it won’t matter. It’s about presentation. Maybe you have great products to sell online but if your website looks terrible, pictures are grainy and unappealing, no one will buy. Take the extra time (and money) to make sure your presentation is up to par. Customers, unfortunately, judge you and your business before they ever try it. What they see and hear becomes their snap judgment. No matter how great your product or service is, without the proper presentation, no one will ever trust you enough to try it.

You CAN Win

You are talented. You are determined and you know your stuff. You come from a people that have triumphed over incredible odds. You can definitely be the next big thing in your industry. But it will be tough and there will be challenges in business; so why create extra impediments? Keep a laser sharp focus on the things you can control and do your best on the rest. You can win!

18 comments
  1. La Toya
    La Toya
    July 15, 2019 at 6:12 pm

    thx brother. this whole article is truth-except your chick fil a comment.

    Reply
  2. Carolyn E. Johnson
    Carolyn E. Johnson
    July 15, 2019 at 6:17 pm

    I strive to do my best on every point especially Customer Service – follow up, resolve problems and get feed back.

    Good article.

    Reply
  3. Heather Erica Lane
    Heather Erica Lane
    July 15, 2019 at 6:22 pm

    Thanks for the tips. Stay blessed

    Reply
  4. Crystal
    Crystal
    July 15, 2019 at 6:46 pm

    Excellent insight!

    Reply
  5. Chancelor Howard
    Chancelor Howard
    July 15, 2019 at 7:28 pm

    I needed to read this, thank you guys for everything The Marathon Continues.

    Reply
  6. Lecretia
    Lecretia
    July 15, 2019 at 8:23 pm

    Great tips! It’s always helpful to pause & reevaluate the basics.

    Peace

    Reply
  7. Stella
    Stella
    July 15, 2019 at 8:52 pm

    Great article

    Reply
  8. Ezekiel
    Ezekiel
    July 15, 2019 at 10:27 pm

    Very good points. Thank you for the encouragement and advice

    Reply
  9. Tiscur Taylor
    Tiscur Taylor
    July 15, 2019 at 11:41 pm

    Thanks

    Reply
  10. Elafayette Stone
    Elafayette Stone
    July 16, 2019 at 5:23 am

    I so agree. I strongly agree about the customer service part. Ive been to some businesses and the customer service was horrible

    Reply
  11. Barbra
    Barbra
    July 16, 2019 at 12:17 pm

    Thanks for sharing this info. It’s definitely helpful to keep these pillars in mind 🙂

    Reply
  12. F Khokhar
    F Khokhar
    July 16, 2019 at 12:51 pm

    Great reminders, especially about accurate info. I’ve experienced this many times and it is the fastest way to lose a potential customer!

    Reply
  13. Robert Skiles
    Robert Skiles
    July 16, 2019 at 1:13 pm

    Coming from an old school perspective it its gratifying to witness young black entrepreneurs that are unapologetically dedicated to the cause of Afrocentricity and inclusiveness. There is comfort in knowing that the sacrifices of my generation are appreciated and our cultural causes are being advanced.

    Reply
  14. Maliaka
    Maliaka
    July 16, 2019 at 3:33 pm

    These are great points. Most importantly we need to have an African spiritual base in order to do righteous Black business.

    Reply
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