Here’s a challenge: grab your deodorant and check out the label. If you see any phthalates, parabens, diethanolamine, or aluminum, then according to Nicole Lawson Travis, owner of Body and Soul Naturally, you’re in big trouble.
“Your armpits need to breathe. When you’ve been putting aluminum on your armpits, it’s very likely that your lymph nodes may be clogged,” she said.
Lawson launched her natural body care line in 2017 with a single product: natural deodorant, free from harsh chemicals like the ones listed above. Like many natural product enthusiasts, Lawson created her product after a cancer diagnosis rocked her family.
“My aunt was diagnosed with with stage 4 breast cancer. It started under the armpit, in the lymph node,” she said. “When going through chemo, doctors told her to stop the use of antiperspirants. When she shared that information with me, I was really alarmed.”
After the ominous warning from her aunt’s oncologist, Lawson immediately stopped wearing her own antiperspirants. After doing some research and trying out a few brands of natural deodorant, Lawson became confident that she could produce her own.
The best-selling deodorants from Body and Soul Naturally promise to keep you smelling fresh all day without compromising your health with dangerous chemicals.
But deodorant isn’t like other body products, because it has to work for the wearer. Lawson says the biggest question she gets from potential customers is: ‘Will it work for me?’
Body and Soul Naturally promises that their deodorant products can keep you odor free for a full 10 to 12 hours or more. However, the transition from traditional, chemical-based antiperspirants to a natural deodorant is just that — a transition. According to Lawson, when transitioning to a natural deodorant, detoxing and time are the two prerequisites for determining whether a product works for you.
After a lifetime of using chemical-based deodorant, detoxing with a bentonite clay paste like this one sold by Body and Soul Naturally helps to remove toxins and residues that may be locked into the skin and the nearby lymph nodes. Then, Lawson suggests you give your body a minimum of 30 days to readjust to the new product.
Lastly, she says, there will be sweat.
“Natural deodorant is not an antiperspirant, it’s an odor blocker You should have some natural perspiration, because you need to sweat. Even if your arms are slightly moist, are you ok with that if you’re not stinking?”
Today, the brand also sells many other naturally derived body products like, thick and creamy whipped shea butter, sulfate-free body wash, raw sugar scrub, beard balm, sunscreen, and even DEET-free bug repellent.
“I launched the brand around an aluminum free deodorant idea, but I knew there could be more products. I thought, ‘what else could I make that doesn’t have toxic ingredients?’ I realized that I can make these things from oils and powders from the earth,” she said. “Your skin absorbs things into your bloodstream. It’s a living organ.”
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