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Home Buying Black Cancel Aunt Jemima -- Try These Black Owned Pancake Brands

Cancel Aunt Jemima — Try These Black Owned Pancake Brands

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No food screams “breakfast” like pancakes. Many of us have childhood memories of sitting at the table with a stack of delicious pancakes. Some of us — I won’t say names but their initials start with me — even love them for dinner. Pancakes are also big business. Kodiak Cakes — whom no one has ever heard of — rakes in $100 million in revenue annually. We can only imagine how much Aunt Jemima takes in. Billions are made just from pancake batter alone but little of it comes back to our community. That changes now. We have several Black owned companies that can help us recycle our dollar and deliver amazing quality for breakfast.

Vicky Cakes

Christian Carroll Westbrook and husband Cortney are the founders of Vicky Cakes. Christian named the company’s goodness for her mother, Vicky. Her mom’s pancakes were legendary — as a kid Christian’s cousins were upset if they ever came over and her mother did not cook them! Christian had literally never seen a Black owned business growing up, nor had she heard the term “entrepreneurship.” Christian’s husband repeatedly told her and momma Vicky that they should monetize their pancakes but it took years before they listened and Vicky Cakes was born. Vicky Cakes are fluffy and rich in flavor. They are very easy to mix and vegan friendly — the mix features no dairy products. Vicky Cakes offers original, pecan, blueberry and chocolate buttermilk flavors. In addition, they offer gluten free buttermilk mix. Their products have no artificial preservatives, flavors or GMOs.

Blanket Pancakes & Syrup

Deven and Marquita Carter are the owners of Blanket Pancakes & Syrup. The husband and wife team always had a desire to blend their love for business and food. Their first pregnancy came with complications and the doctors told Marquita to watch her diet more. Quicker and healthier was needed and with that Blanket Pancakes & Syrup was born. Their products are all natural — no artificial flavors, preservatives or ingredients grown in a lab. They worked on perfecting their products for years before selling to consumers. Their pancakes are a complete meal — crispy, light and fluffy but very fulfilling because they have no fillers. Very little processing is done to the flour and you can taste the difference. They feature buttermilk, honey butter (with real honey in the batter) and chocolate chip pancake mixes. Blanket syrups have at most 3 ingredients and no high fructose corn syrup or silicon, like other syrups. Blanket makes vanilla bean, cinnamon and original flavor syrup.

Rosella Baked Goods

Rashed “Ray” Dukes spent years working in financial services but knew early on that corporate America would always try to place a cap on his ambitions. Rashed’s father later opened a seafood restaurant, where his sweet potato hushpuppies were a hit. Pops asked Rashed what he thought about packaging the mix for sell. Rashed quickly thought that pancake batter would also be a good idea and Rosella Baked Goods was born. After Rashed’s father died in 2014 from lung cancer, however, Rashed was unsure if he wanted to continue in business until his wife Monique encouraged him to finish what his father had started. Motivated by his father’s dreams and passion, today Rosella Baked Goods is going strong. Their sweet potato pancake mix is entirely unique and delicious! It’s naturally sweet, yet low in fat and no cholesterol. It’s also rich in vitamins and minerals while being Certified Heart Healthy by the American Heart Association. They offer a mix for vegan customers, also. The sweet potato is not only delicious but a much healthier option than the regular potato, often used in other brands. Rosella’s flavor is so naturally sweet that you don’t even need syrup!

*Also see Michele Foods

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D'Juan Hopewell
I care about Black Power. Period. Currently working on creating jobs and funding new startups on the South Side of Chicago and writing here and there at HopewellThought.com. Follow me @HopewellThought.
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19 COMMENTS

  1. Thank you so much for writing the article. I will share this with others and encourage them to visit this website on a regular basis to patronize the businesses. I am in Los Angeles and there is so much fakeness and fluff around here it’s exhausting! Other businesses here don’t market or advertise and we therefore don’t know who and where they are our here. It’s good to come to a site where you can find info on black businesses.

  2. I as everyone else love pancakes….I don’t do Aunnt Jemima pancakes because too many additives
    I normally love buckwheat pancakes more expensive but definitely healthy…..
    I’m going to order from all three business and see which I like the best and most definitely tell others

  3. I live in Fl i know many Black citizens in my community would Buy Black if we had some one with the product where they can actually shop in the store for the product or someone could carry the product to them.I’m certain they would patronized Black owned products.

  4. I live in California and I must say that I am loving this!!!! YEARS ago, I understand that our people had a “Green book,” a book that some of my elders told me about and that we used to use when we traveled in the continental U.S. I think it would be a GREAT idea if we could ALL inform other black consumers by “word of mouth” even, and state to state of products by black vendors that you may be aware of. And if any of you know of web-sites where one can “buy black” even better! Sharing is caring!

    We have to begin SOMEWHERE!

  5. I agree with the person who mentioned the Green Book. It would benefit those of us tremendously who don’t live in Urban areas if we had a reference where we could shop and buy our products.

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