Still On The Bluff
Fans on social media want to know why they can’t stream Snow On Tha Bluff, one of Netflix’s most popular films and earliest original content purchases.
Netflix took off snow on the bluff😖💢
— 🔌 $tackz💸 (@DeeHuncho) August 29, 2018
Who took snow in tha bluff off Netflix
— Carson (@Carsynboo) August 21, 2018
Where can I watch Snow on tha Bluff? They took it off Netflix
— 2-0 🍊🍊 (@JuugGotti_) August 19, 2018
I still don't see how Curtis snow didn't get an Oscar pic.twitter.com/9NWeAiAaLP
— Lawrence Jr (@TxBoyLaw) February 10, 2018
“The deal is done.”
When Netflix bought Snow On Tha Bluff from Snow’s former partners in 2012, the company had 27 million subscribers. As of August 2018, when Snow’s legal team had the film removed, Netflix has almost 130 million.
All jokes aside. Snow on the Bluff is one of the finest movies of this decade.
— VanLathan (@VanLathan) January 4, 2018
The hyper-real docudrama was Netflix’s second original content acquisition, and one of its most popular titles of all-time. Although Netflix keeps its streaming data private, Snow's reputation on the tweets and the gram proves that his status in millennial media is as strong as ever. He frequently appears in viral videos with rappers (2Chainz, Ludacris, T.I., Killer Mike, Meek Mill, B.o.B.) and memes created by fans.
5 months left in this year...
Motto for the rest of the year pic.twitter.com/OPi8rZODbG
— T Rawr xD (@TDollahz) July 16, 2018
Snow’s 100,000 social media followers quote him like a modern philosopher, flipping his improvised catchphrases into meaningful personal mantras, inspirational reminders and hilarious punchlines. A tweet by @NinaSerafina claiming that Snow had the potential to be named poet laureate was co-signed 26.1k times. TMZ journalist Van Lathan has also boldly sung Snow's praises, tweeting, "All jokes aside. Snow On (Tha) Bluff is one of the finest movies of this decade."
Curtis Snow got the potential to be poet laureate pic.twitter.com/B7nJPSIuL0
— la nina le (@NinaSerafina) July 12, 2017
One viral meme turned the opening scene of Snow On Tha Bluff into a sharp critique of gentrification: "Yeah, I can show you how to get to the stadium," says Snow into a clueless out-of-towner's car window. "Y'all looking for Pikachu?," asks Snow in similar meme that went viral at the height of the Pokémon GO craze in 2016.
“The cake’s been baked.”
Now that his movie is back in his control, Snow’s next move is to level up, both in his personal life and media career. He wrote his autobiography (My Name Is Curtis Snow & I'm A G) in 2013 to separate truth from fiction regarding the movie, which mixed footage from his real life with re-enactments from past experiences.
Snow has also taken up journalism after being slandered by a false report on CNN. In response, Snow began a #RealNews series giving his perspective on politics, social justice and other current events, in his own words.
— Official Curtis Snow (@RealCurtisSnow) February 15, 2018
Snow is still on his independent hustle, appearing in dozens of indie films and music for artists, speaking at schools (including Morehouse College this past April) and organizing exclusive screenings of his movie until he negotiates a new streaming deal.
When asked why he took the film offline, he kept it simple: "The deal wasn't working for me so now we working on a new one. Anybody who wants to screen it in their city can DM me and we can make it happen in the mean time."
Come see me at Morehouse College tomorrow April 5 at 5 pm (RSVP email on flyer) pic.twitter.com/Ald0W666Cz
— Official Curtis Snow (@RealCurtisSnow) April 4, 2018
Snow is currently selling a number of products on WeBuyBlack.com's webstore, including discounted VIP tickets to his upcoming screening in Atlanta (Tuesday, 9/11 @ 7 PM), as well as posters, T-shirts, books and DVD’s.
Click here to shop with Snow and stay tuned for more updates on his movement.