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Home Buying Black How One Church In Chicago Is Supporting Black Businesses

How One Church In Chicago Is Supporting Black Businesses

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Trinity United Church of Christ is located on the South Side of Chicago, a congregation of around 10,000. Most associate the church with Jeremiah Wright, Barack Obama’s former Pastor. During the 2008 election season, Rev. Wright was widely criticized for many of his sermons, which promoted Black pride and spoke forcefully against injustice. Today Rev. Dr. Otis Moss III serves as Trinity’s Senior Pastor and this past Sunday, the church made a huge move to support Black business. As part of its initiative to highlight Black businesses and banking, the church spotlighted True Laundry Detergent and encouraged its 10,000 members to support the company — directly after Sunday services! Parishioners bought over 200 bottles, in less than three hours.

Trinity is a very different type of church. The church is committed to the “Black Value System” and begins each service by affirming that they are “Unashamedly Black and unapologetically Christian.” Only at such a church would you find announcements that literally serve as endorsements for Black owned businesses — which actually happened this past Sunday.

But that commitment to the Black community is rooted in necessity. Since stats have been recorded, Black unemployment has always been twice that of whites — in Chicago it’s more like three times. Pastor Moss and the leaders at Trinity, understanding this need, have chosen to use their platform to do more than send thoughts and prayers — they are taking action and voting for change with their dollars.

Pictured underneath a front row chair are two bottles of detergent.

After encouraging the congregation to support True Laundry Detergent, parishioners were given the opportunity to make purchases after the 7:30 and 11:00 services. Despite having three separate cash registers to process transactions, church members were still forced to wait in lines for several minutes to make purchases. In total, 202 bottles were sold this past Sunday, in less than three hours! Further, the church has invited True Detergent back this coming Sunday to be spotlighted again. Due to the great success of this past Sunday, the church’s Akiba Bookstore, in partnership with Afriware Books, will stock True Detergent going forward.

First Lady Monica Moss pictured with Pastor Otis Moss III

Faith congregations have always been important in the Black community. From politics to food programs, they have served as critical centers of information and distribution. In today’s world where we have severe shortages of Black owned retail spaces, congregations can bridge that gap between Black entrepreneurs and customers. Trinity United Church of Christ is demonstrating that possibility and serves as a fine model of what can happen in Black faith communities. We Buy Black salutes the impact this congregation is having on its community.

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D'Juan Hopewell
I care about Black Power. Period. Currently working on creating jobs and funding new startups on the South Side of Chicago and writing here and there at HopewellThought.com. Follow me @HopewellThought.
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17 COMMENTS

  1. This is a fantastic idea to support black owned companies. The word should be passed on to black churches to support this way also. I’ve used True Detergent and I’m sold. No longer gonna use that detergent in the big green bottle! True Detergent leaves your clothes smelling with that “just taken off the line smell”, and I don’t need to use fabric softener.

  2. Freedom’s Road

    Black families manufacture products and create services
    then
    we sell and We Buy Black.
    pool resources
    manufacture more products
    market services
    we sell/WeBuyBlack
    farm land/businesses of all kinds
    in US/Caribbean/West Africa
    manufacture more products
    market more services
    I think you know where this is headed…
    Economic sovereignty + political sovereignty = Freedom

  3. This is a good start in self reliance. But 10,000 members united can start a major business and become a major employer in the community.
    I’m sure several members in the church have the acumen to spearhead such. I’ve heard Trinity has a business person group. What’s going on with them.
    And as mentioned, every church should have a business component.

  4. BLACK DOLLARS TRULY MATTERS AND SHOULD BE CIRCULATING AMONGST PEOPLE OF COLOR ONLY. WE MUST AND WILL STOP SPENDING MONEY ON OUR OPEN ENEMIES.

  5. I’m very proud of my church and the work we have completed in circulating Black $ to our toilet paper now detergent. I was excited they have scented and I un-scented.

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