How The ‘Plant Based’ Craze Can Benefit Black Entrepreneurs

McDonald’s is preparing to test a plant based burger and with the announcement, the Beyond Meat company’s stock price surged. Burger King is making noise with its Impossible Whopper and KFC has even gotten into the act, testing out vegan fried chicken. It’s clear that there is a defined consumer preference for more vegan, vegetarian and plant based dining options. The only question now is, will Black entrepreneurs benefit?

Burger King recently introduced its “Impossible Whopper”

Black people have always blazed culinary trails. The scraps given to enslaved people literally became a genre all its own — soul food. Today many of the food staples in Black communities are nothing more than basic food items that Black people figured out how to masterfully season. As American consumers — of all races — are increasingly attempting to ween themselves off of meat, there is an opportunity for Black entrepreneurs to do what they’ve always done — make the basic taste exquisite.

NuVegan Cafe has three locations but is primarily known for its location by Howard University. The restaurant is completely vegan but what sets them apart is their ability to make vegetables flavorful, soulful and impactful. Although the neighborhood around Howard has been overwhelmingly Black for generations, gentrification has quickly shifted the area’s composition. Still, NuVegan is winning. Black, white and everyone in between can be seen in the cafe, daily. Yes, people come because they care about their health but in America consumers also want flavor and Black entrepreneurs most certainly have generations of advantage there. NuVegan is using that advantage to serve customers of all backgrounds.

Food at NuVegan Cafe

Burger King and KFC aren’t known for being healthy. Still, they recognize that customers want plant based options but they don’t want to live completely void of taste. No one is better positioned than Black entrepreneurs to meet this new consumer demand. Black people, for generations, have made simple ingredients delicious. American consumers want to be healthier but they don’t want to sacrifice taste. Whether you make traditional vegan dishes or vegan comfort food, there is a space for you to meet consumer demand, no matter what the consumer’s race or background is. This sounds like a job for Black entrepreneurs.

6 comments
  1. Bettie G.
    Bettie G.
    September 28, 2019 at 3:15 am

    A very nice article ! Blessings ♥️

    Reply
  2. Emmy
    Emmy
    September 28, 2019 at 7:33 am

    I can help with tasty healthy dishes menu-mix.
    I am from Chicago.
    Connect with me.

    Reply
  3. Exe. Charles R Toomer
    Exe. Charles R Toomer
    September 28, 2019 at 7:08 pm

    I’m in North Carolina ft Bragg I’m opernig a Black business Reflection Cafe all vegan, an Diabetic meals an Moore culinary inhanced foods I’m also with the National Black Chef Association I speak with the president once a week the assoiations is all meeting in ATL in Feb

    Reply
  4. BLACK MOMMA TEA & CAFE INC
    BLACK MOMMA TEA & CAFE INC
    September 30, 2019 at 4:36 pm

    Please look into Black Momma Tea and Cafe, we have 293 potential Franchisees and I building locations in Chicago and Indiana after the Flagship store in NY is completed. Love what you are doing for us

    Reply
  5. TheManofManyNames
    TheManofManyNames
    September 30, 2019 at 4:56 pm

    Slutty Vegan makes good plant-based bacon I hear.

    Reply
  6. Naks Livery Cab Chicago
    Naks Livery Cab Chicago
    October 1, 2019 at 6:54 am

    Vegan meatless products have to be ate,in moderation.
    Vegan meatless products are full of sodium,and soy…So they’re not are healthy as folks make them out to be.

    Reply
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