Let’s Make 100 Black Millionaires Before 2020: Lessons From Popeye’s Chicken Sandwich

Negro Leagues Baseball Museum, Kansas City

When Black baseball players weren’t allowed access to the white leagues, they created the Negro Leagues. When Blacks were not allowed to attend state universities — which we paid taxes to fund — we created HBCUs. Today Black entrepreneurs often struggle to raise capital to launch or grow their businesses. Most urgently, Black entrepreneurs (me included) simply don’t have a marketing budget to compete with their counterparts. As it was in the past, Black people find themselves locked out of opportunity and so it’s time for us to be our own marketing agency — social media gives us the platforms to do so.

Indianapolis – Circa June 2017: Popeyes Louisiana Kitchen Fast Food Restaurant. Popeyes is known for its Cajun Style Fried Chicken IV

Black people can make anyone rich and we just proved it. Yes, Black entrepreneurs are kept in business today largely because of Black consumers but we can go further than “keeping them in business.” We can make our entrepreneurs rich. Thanks largely to Black people, Popeye’s received a marketing campaign of roughly $24 million, completely free of charge. That’s the power of social media. If a $24 million advertising budget was split among 100 Black businesses, each would have $240,000 worth of free advertising. I assure you, the average Black business doesn’t spend that much in advertising over a 5 year period. In fact, my company spends roughly $3,000 annually on advertising. Are you starting to get the picture?

The next Black entrepreneur you should help — she represents many who look just like her

It’s time for action. It’s time to replace one thing with another. It’s time to reinvest our energy into our own. We could legitimately make 100 Black millionaires before 2020. Black entrepreneurs make the most of scraps each day; imagine what they could do with a serious marketing budget. The time for talk is over — it’s time for action. Let’s commit to using our voices to make Black millionaires. We don’t have millions in capital for advertising so let’s become our own marketing apparatus. We’ve used our personal platforms over and over to make others wealthy, why not ourselves? It’s time to go hard for Black businesses. If anyone should reap riches from our social media platforms, it should be us. We’ve always reacted to being locked out of opportunity, let’s keep that same energy.

  1. James Robertson Jr
    James Robertson Jr
    September 4, 2019 at 12:48 pm

    That’s the core philosophy we should have. Let’s make the culture rich!

  2. Robert Liu-Trujillo
    Robert Liu-Trujillo
    September 6, 2019 at 4:30 pm

    Right on, a good brother to speak to about Black ad agencies is Craig Brimm, he ran a blog called “Kiss My Black Ads”.

  3. Jeffrey Carter
    Jeffrey Carter
    September 6, 2019 at 9:14 pm

    This has been a hot topic in my house. Example, I own and partnered with manufacture of hair extensions (braiding, crochet, wigs and weave) and brand Darling Hair of Africa. Made by African for African origin men, women and children. Darling is a $4.1 billion dollar corporation in Africa that Americans have never heard of. WHY? BECAUSE ITS AFRICA! We are the first to partner and import a African brand hair extension to the US. The first to be awarded a contract with US military AAFES (Army/Air Force Exchange Services) to sell hair extensions to the military in the US and around the world. The first time AAFES has hair extensions in their history. Now that’s said. I have posted until I’m worn out on social media our company, history and availability of our products to family, friends/friends of friends, groups and strangers. Paid advertising but not one sale over 14 months. All I was getting was likes, prayers, thumbs up and hearts and no sells. Amazing! Not a thought, wow he’s in business let’s support his business. It’s not the price, product or quality. It’s Made in China! People refuse to stop buying cheap hair extension products which are copies of the real African made extensions. China will use the cheapest materials, chemicals and manufacturing methods to produce extensions for the African origin communities around the world. We can be our own Amazon platform if our people wake up before its too late. E-commerce website: http://www.darlinghairkenya.com & military and veterans website: http://www.aafes.darlinghairkenya.com

  4. Latreil Jackson
    Latreil Jackson
    September 15, 2019 at 9:09 pm

    Another way to raise and contribute to funding entrepreneurs is on NoRichUncle.com, an entity of webuyblack.com.

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