Those with natural hair know: the right products are key to maintaining moisture and retaining length.
After growing frustrated with pricey products that didn’t deliver, Sharnae Williams decided to whip up her own hair formulas. She not only made products that worked for her hair but in the process, she created Nature’s Little Secret — an internationally-known natural hair care brand that Black women everywhere are calling the “holy grail” of natural hair.
Like many Black women, Williams decided to stop relaxing her hair when she began experiencing significant thinning. She dove head-first into her natural journey but quickly discovered that the products available just didn’t give her the smooth, moist feeling she was seeking from her new curls. Plus, she noticed that a lot of products didn’t contain much of the so-called ‘natural’ ingredients that they sold her on.
“I was going to the store, buying all the natural beauty products and I just didn’t like the way they felt,” Williams said. “Honestly, I felt deceived. For instance, they will say it’s a honey conditioner and I’m spending 16 or 17 dollars on a honey conditioner, but when I look at the ingredients, I see that honey is at the bottom of the list. So I thought, ‘Is my hair even getting the benefits of honey?’”
The integrity of the ingredients is one of the biggest things that set Nature’s Little Secret apart from its competitors. When it comes to the names of ingredients of a product, what you see, is what you get. Take her Coconut Milk Strengthening Deep Conditioner for example. The first ingredient? Distilled water infused with coconut milk. No marketing gimmicks or tricks.
Williams says real ingredients, incorporated in concentrations greater than any other brand, are what makes her products truly effective.
“My NLS fam, they always tell me that their hair feels so moisturized and hydrated when nursing my products. I think that what sets us apart is that our main ingredient for the products is in the top 5. You’re going to feel the benefits in your hair.”
While the brand boasts an entire line of products, Nature’s Little Secret’s best-selling product is their Fenugreek Pre Poo. The herb-infused treatment promises to cut wash day in half by making hair easier to detangle even the most stubborn tangles.
Outside of the superstar Pre Poo treatment, Nature’s Little Secret’s customers also like the Moisturizing Collection and the Irish Moss Styling Cream.
Nature’s Little Secret’s products are all handmade with natural and organic ingredients that compliment all hair textures. The brand is committed to keeping its products natural and free from harsh chemicals, parabens, formaldehyde, artificial colors, sulfates, coconut oil, shea butter, silicones, and phthalates. Williams says if she can’t figure out how to make a product naturally, they simply won’t carry it.
“I am very passionate about our ingredients. A lot of people have been asking for me to do a styling gel, but until I can find an ingredient that makes a hard gel that’s natural, I won’t make one.”
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