No More Talk: The 2020 Blueprint For Black Power

Photograph by Branden Eastwood / Redux

Get Angry

Read no further until you accept that no white person or institution will do anything to save you. Every inequity Black people in America face is, ultimately, rooted in white oppression. From chattel slavery, to strategically building interstates to decimate black communities and businesses, this is clear. There are millions of decent white people walking the planet but scarcely any who’ve committed their lives to Black Power; that doesn’t make them bad people, simply unreliable allies in our fight. 

Stop reading this until you accept that no one can oppress you, unless you give them the money to do so. Banks that finance the gentrification of Black neighborhoods, while denying capital to Black people, are the same banks Black people deposit their money into. Politicians who pass legislation to oppress Black people depend on campaign contributions from wealthy individuals and corporations; those individuals and corporations maintain their strength with Black dollars. White institutions — churches, businesses, schools and governments — that oppress Black people cannot and do not operate in poverty. Black people fund their oppression every single day.

Black people have financed the college education and affluence of many racists. Black people have helped many cruel white supremacists grow their companies and hire more white supremacists. At the same time, Black unemployment persists. It’s time Black people look back at their history in America and see every lash of the whip, lynching and rape. It’s time Black people recall every broad government policy designed to help poor whites, while excluding Blacks. It’s time to look at all of it and get angry as hell. It’s time to get angry enough to fight back. But how? 

The Way Out

Asian Americans are far less likely to be unemployed or homeless than whites. The reason is simple — a firm commitment to group economics. Black people must also embrace group economics, urgently. The most basic manifestation of group economics is “Buying Black.” That is, we must make a conscious choice to buy our goods and services from Black owned companies first, at all costs. If your initial reaction to that was, “Yeah, but…” this is not for you. An individual that will rationalize empowering those who raped your grandmother doesn’t hate oppression enough to escape it — we wish you well. To everyone else, you are invited to be a part of a revolution.

Buying Black must be done strategically. It cannot be seen as an act of charity — supporting that Black owned restaurant one time, as some sort of favor to them, will not move the needle. Black businesses need regular and consistent customers, in order to justify hiring and expansion. Without a predictable volume of business, well meaning (one time) purchases simply aren’t valuable. Buying Black, then, must be a lifestyle, an unbroken commitment. That might sound overwhelming to some, so let’s break it into bite size pieces. 

The Blueprint

Each month We Buy Black will identify a single product or service — one most people regularly consume — then provide a Black owned alternative to switch to. Permanently. Switching a single product or service to a Black owned company each month is manageable and since we’ll provide the suggestion, not very difficult. The impact of it, however, is mind blowing. Imagine 1 million Black people turning their dollar to a new company this year and continuing to do so, forever. Instantly, the owner would be a millionaire, one that would instantly need to hire a lot of Black people to service the demand. Each month, by simply switching one product or service, we will impact companies across this country and create jobs without anyone’s help. It’s that simple — one product or service each month, making a permanent switch. 


Laundry detergents have two basic categories. The first are detergents that clean pretty well but use chemicals that you would never want to expose your family to. In addition, many fabric softeners use chemicals that cause learning disabilities in children! On the other side are natural, eco friendly products that tend not to clean very well. Neither option is great but True Detergent has a solution.

True Detergent is powerful, yet plant based. It has no phosphorus or animal byproducts — it’s safe for the entire family. It is unquestionably powerful, doubling as a stain remover. It’s super concentrated, meaning you stretch your dollar further. For example, a 101 oz bottle of True Detergent will clean up to 101 loads. By comparison, a 100 oz bottle of Tide will only clean up to 64 loads. True is the real deal. 

Get True Fast!

You can order True online at but if you need it quick and wish not to pay for shipping, you can look up local distributors on their website. Click here to find distributors in your area; many offer same or next day delivery in their local market. It’s time to stop talking and start building. Marching order number one is to replace your detergent with a safer, powerful product that will create Black wealth. Make the switch, permanently.

  1. Sheree
    January 1, 2020 at 5:56 pm

    We need to introduce MORE than one product per month from more than one product owner. Also, product owners need to train others to own franchises. This will help expansion. One major problem is that we have ONE product produced by ONE product owner at ONE single time and this narrow thinking can’t meet demand bc it takes too long to get or just simply isn’t accessible when needed. It’s easier to go to the store around the corner and have the product immediately and ready to use. More product owners can also temporarily CONSIDER Amazon which I know True detergent was a part of. Lastly, product owners need to figure out ways to make their product more visible. I know advertising costs a lot but u can still figure out less expensive ways to make ur product visible on platforms that get a lot of traffic from the black community. Consumers don’t know that ur out here if ur not visible to them.

    • Fanye Best
      Fanye Best
      January 9, 2020 at 2:59 pm

      Agreed!!! Maybe we will have to put in the extra effort to fill in the gap and identify businesses for them to highlight. I would like to see daily posts!!!

    • Kareema Dickens
      Kareema Dickens
      January 10, 2020 at 9:53 pm

      Great point! More than one business is needed at a time. We Buy Black is re-starting a lost phenomenon. Thanks for even having a platform so we can have a discussion.

    • Roy W McClellan
      Roy W McClellan
      January 16, 2020 at 1:37 am

      One product at a time, show some progress, let the next product developer know what kind of numbers to get ready for, the system gets better over time, soon we are doing a product a month, maybe two.

  2. Baba A. Lukata Chikuyu
    Baba A. Lukata Chikuyu
    January 1, 2020 at 9:36 pm

    Currently, a dollar circulates in Asian communities for a month, in Jewish communities approximately 20 days and white communities 17 days. A dollar circulates in the Black Community 6 hours!!! New Afrikans buying power is at $1.1 Trillion; and yet only 2 cents of every dollar a New Afrikan spends in this country goes to Black-owned businesses. Two things need to change, 1) We need more Black-owned businesses catering to the needs of the Black Community and 2) We need higher Black Patronage of Black-owned businesses. These needed changes are a part of the formula for the success of #BlackGoal2020. Hopefully, every Black Group in the usa will endorse this BlackPride/Power Initiative. So far, the REAL Learning Institute and the PG-RNA’s MedgarEvers District Council is on board this FREEDOM TRAIN.

    • opaul davis
      opaul davis
      January 25, 2020 at 10:44 pm

      Suggested reading- PowerNomics–Dr. Claud Anderson

  3. Mike Askew
    Mike Askew
    January 2, 2020 at 11:47 pm

    “I can’t wait to watch”

  4. Rogelim
    January 3, 2020 at 12:17 am

    I know about the willie lynch syndrome, turning blacks against one another, by turning the young and old against one another, light skinned and dark against each other, house slaves vs. field slaves, amongst other differences, to keep us divided, and hating each other. I don’t mind supporting my people, but a lot of times we don’t treat each other fairly.

    • Freddy Bradley
      Freddy Bradley
      January 4, 2020 at 4:16 am


  5. Romy
    January 4, 2020 at 1:39 am

    Thank you for taking the initiative to provide Black owned products. It is refreshing to see the work being done here. You have my support!

  6. Hanif McIver
    Hanif McIver
    January 6, 2020 at 6:06 am

    I’m in I’m sooooooo excited as I was just trying to figure out my course of action

  7. Mario Bowen
    Mario Bowen
    January 6, 2020 at 12:00 pm

    I hope your market reaches us here in KANSAS CITY!!! The Midwest is not filled with white people on horses! We have a lot of BEAUTIFUL BLACK & BROWN PEOPLE! WE ARE SMART, FUNNY, INTELLIGENT and eager to be SEEN AND HEARD!

    • D'Juan Hopewell
      D'Juan Hopewell • Post Author •
      January 13, 2020 at 7:39 pm

      True is looking for distributors across the country. If you or someone you know is interested in serving that market, email me at [email protected]

  8. Harriet
    January 10, 2020 at 5:19 pm

    Maybe if we all checked the white box on the 2020 census then they would be happy and we all would get the funding we need. I am tired of them trying the count us find us and take our funding lower our real estate property and build prisons and send more police. Its ridiculous!

    • Mike
      January 13, 2020 at 3:32 pm

      White power sounds just as racist as black power. STFU and accept the way shit is. Santa ain’t black. Jesus ain’t black either but black people can’t stand the thought of a white one. Or in reality a Jewish and German but whites are the racists right? Whites are the ones breaking into your homes and killing your kids cause they don’t even know how to shoot. If you ask why so many blacks are locked up, ask why so many blacks commit the crimes. It’s called reality not racism. Grow up and act right and for fucks sake quit your bitchin. None of you were ever slaves. That shit ended long ago. But even then it’s your fault. Maybe you shouldn’t have gave up.

  9. Tony kelly
    Tony kelly
    January 11, 2020 at 9:44 am

    How do I contact CEO of the new station?


  10. Rasheedah Ali
    Rasheedah Ali
    January 11, 2020 at 2:43 pm

    We need an over arching method to find Black businesses across the country. From farmers to the local corner store. There was a Green book back in the day. Now we have all kinds of media outlets. Want to see each one reach one.

  11. greg
    January 17, 2020 at 3:03 pm

    need this product in jamaica if I should be a distributor I would for my race any black product

  12. Mrs.Miller
    January 23, 2020 at 3:37 am

    We need a green book are app would be great . Also just like the Hispanic have the grocery stores ,car insurance, restaurants, and the Asian have there little community’s, We need to have the communities as well but not just in the hood . We really need to come together n buy back blocks as well. Like Tyler Perry did .

  13. Orlando Coombs
    Orlando Coombs
    January 26, 2020 at 8:02 pm

    Most black people from what I see do support black owned businesses regularly. By nature, you patronize your own and those whom you identify with, ain’t nothing wrong with that. We don’t need to told over and over to do what we’re already doing, but we need to do it more. We need to be banking at black owned banks. More of us are doing that but it needs to increase. About 107,000 black owned businesses have employees. All 2.6 million need employees. Black Entrepreneurs need to be able to create employment in our community. Several black owned businesses do create jobs everyday in the black community so things are moving in a positive direction so I am hopeful that black folks will close the wealth gap in the decades to come because I see bright spots on the horizon now.

  14. Jahzara Otoo
    Jahzara Otoo
    March 15, 2020 at 11:42 pm

    I bought my True Laundry Detergent but could not find the Feb or Mar products to purchase. Can you direct me to the correct blogs? I looked through but couldn’t locate them. Peace and Blessings

  15. Jahzara Otoo
    Jahzara Otoo
    March 15, 2020 at 11:45 pm

    Disregard the note above. I found the February product. Thanks family.

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