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Home Entrepreneurship This Black Nurse Is Elevating The CBD Industry

This Black Nurse Is Elevating The CBD Industry

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It’s time for Black people to start healing Black people. Stress, anxiety, pain and even PTSD are common features of Black life and burdens that Black women carry, in particular. A Black woman-owned company is the leading the way in providing relief, without pain pills or other harmful meds. Zula Essentials is harnessing the natural power of CBD, offering consumers next-level relief from chronic pain, anxiety and inflammation and easing sleep problems. Zula Essentials is doing it all with a premium product, employing farming principles that outpace industry standards. Zula Essentials is a marriage of science and healing with an earth-centered, African approach. Zula is also mission focused: cannabis has fueled Black incarceration and with its decriminalization, Black people are now largely kept out: until now.

CBD is everywhere now but most consumers don’t understand that there are levels to CBD. Most companies sell generic formulas, from plants farmed with questionable practices. Zula Essentials, on the other hand, has worked tirelessly to bring consumers a premium product. Their hemp plants are grown in the purest soil. Their proprietary Nanoemulsion technology breaks down active CBD ingredients into tiny, nano-sized particles that are better absorbed by the body, delivering faster and more effective results than traditional CBD oils. CBD oil simply isn’t effective, if the body’s cells don’t absorb it and while most CBD oil particles are between 100 and 1000 nanometers in size, Zula Essentials’ CBD oil particles are around 25 nanometers. CBD is trendy right now but more sellers doesn’t always equal better quality: Zula Essentials is a first rate brand, motivated to do business from a place of much deeper conviction.

Carla Joseph is a mother and board certified nurse practitioner, who worked extensively with victims of sexual abuse and violence. She found herself overwhelmed with patients who’d suffered tremendous trauma. She saw firsthand power of therapy and the importance of prioritizing mental health. She was introduced to CBD by a friend and even began trying it to get better sleep and manage her own anxiety. Carla experienced the benefits of CBD firsthand and even began to sell it for another company. She soon realized, however, that she was empowering someone else, rather than leaving a legacy for her own family. As a Black woman, of course, she was also painfully aware that the emerging CBD market was built on the backs of Black people, thousands of whom had been incarcerated for possessing the same plant she and others were now selling legally for the benefit of corporations.

Carla went to work feverishly studying the industry. She educated herself on farming techniques and drilled down on the actual science connected to CBD. All the while, it was personal for her: Zula, in fact, is a combo of her two daughters’ names. Zula is about legacy and the idea that Black women, especially, can experience healing, the natural way. Zula is giving consumers a premium product and with that, empowering Black consumers, especially, to circulate their dollar in their community, rather than empower those who’ve used cannabis to create Black suffering. Yes, CBD is the real deal but not all companies are made equal. Zula Essentials is dedicated to a premium CBD product, with laser focus on a larger mission. 

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D'Juan Hopewell
I care about Black Power. Period. Currently working on creating jobs and funding new startups on the South Side of Chicago and writing here and there at HopewellThought.com. Follow me @HopewellThought.
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