Remember your favorite afro pick? Well, the classic Black hair tool has reinvented itself for today’s Black hair styling needs. The PowerTwist is an advanced twist pick designed by Black business owners looking for a more effective, hygienic, and ergonomic hair twisting solution.
The PowerTwist is the best twist tool for those who wear their natural hair in a twisted or textured fro style. The PowerTwist can be rinsed clean after each use, fits easily in your pocket, and will last for years. Unlike its competitors, The PowerTwist is made from high-quality, durable plastics that are softer on the hair than some of the uncomfortable mesh versions which are far better for playing tennis than for twisting your hair.
The brand is 100% black-owned and engineered. It launched earlier this year but has been in the works for far longer, after multiple rounds of testing in one of Chicago’s top barbershops by co-founder and master barber Brian Coleman, The PowerTwist has proven to be highly effective and far superior to the competition.
Philosophically, The PowerTwist was born out of the ‘back to natural hair movement. It is about the power of the roots and fiber of Black hair. It’s about Black pride, Black entrepreneurship, and Black empowerment. The symbolic ‘Power Fist’ embedded within the product design represents that commitment to empowering black people, Black communities, and Black beauty worldwide.
“The “twist” is that we are not asking for anything. We are taking our place in society. We are demanding and taking what is owed to us,” says the team behind The PowerTwist: Co-founder Emanuel Basnight, Co-CEO Anthony Daley, CEO Wells Davis, and Master Barber Brian Coleman.
The PowerTwist is only $19.99 and comes with a carrying case. Although $20 might seem pricey for a twisting tool, The PowerTwist is unlike any other product on the market and is guaranteed to last for years. Plus, you will be supporting a black business that believes in paying it forward to the community.
“Our URL is .black, there is no .com, or .co, it is .black because that shows our dedication to the community and other Black businesses.” – The PowerTwist Team.
Buy The PowerTwist Today and save 15% with code WEBUYBLACKFRIDAY15