GaBBY Bows - Confidence

Irmo, SC | On WeBuyBlack since 2016
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Thirteen-year-old Gabby is the CEO of Confidence. At the age of seven, she and her mom Rozalynn invented GaBBY Bows, the first and patented Double-Face Double-Snap Barrette to save families time, money and frustration. Solving the age-old problem of disappearing hair barrettes, GaBBY Bows are engineered to prevent hair slippage. 

Their patented barrettes, plant-based girls’ natural hair product line - that reduces detangling time and tears and maintains moisture for days - remove stress from the styling process so moms, dads and girls can cherish this precious time together. 

The company launched and began selling barrettes through its online store at in February 2014. The mother-daughter duo has since filled online orders to all 50 states in the U.S. and in twelve countries. GaBBY Bows are also carried in select Target, retail and beauty supply stores in the US, Canada and South Africa. 

Gabby and Rozalynn launched the Mommy and Me Entrepreneurship Academy in November 2018. More than 50 Girl Bosses and their mothers from 16 states have enrolled for mentoring and started their own businesses under the Confidence brand.

The children’s book Gabby Invents the Perfect Hair Bow chronicles Gabby’s entrepreneurial journey.

Their story has been featured on The Real, Aspire TV, NPR How I Built This and The Today Show, and in Inc., Forbes, Kiplinger Magazine, Black Enterprise, The Washington Post, Chicago Tribune, U.S. Chamber of Commerce Free Enterprise Magazine,,, Madamnoire, AOL and Now This.

Gabby was named a 2015 South Carolina Young Entrepreneur of the Year, the youngest to ever receive this award. The company was named a 2016 SCORE and Sam’s Club American Small Business Champion and the 2016 SCORE Foundation Outstanding Diverse Business of the Year. Gabby was also named the 2018 Black Enterprise Teenpreneur of the Year, the 2019 SpeakerCon Teen Speaker of the Year and a 2020 Women Founders Foundation Network Fast Pitch Junior Judge.

Gabby is engaged in all aspects of the business, from inventory to speaking at schools and business conferences and helping with sales taxes to writing thank you notes to every customer who orders products online. She also hosts the GaBBY Play Date to teach girls in children’s shelters about entrepreneurship. 

The “A” student loves to read and dance. Her favorite subjects are science, math and language arts. Gabby, Rozalynn and their father/husband Comedian Mike Goodwin and little brother/son Michael live in Columbia, SC.

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