The Come Up Project is a social enterprise founded in 2016 in West End Atlanta. Our company produces and distributes Sweet Sol hot sauce and provides paid agricultural training to youth and returning citizens. Our mission is to execute a replicable business model that employs disenfranchised citizens, supports the sustainability of the natural environment, and promotes healthy foods sourced from local farms. Our vision is to create sustainable employment by building within our community a viable, worker-owned production facility that makes renewable, added-value agricultural products sourced from local farms. Our strategy is to build on the framework established through the production of Sweet Sol (which brings together marginalized community members, farmers, community organizations, developers, educators, and collaborative investors) to acquire and repurpose unused land and transition to the production of more durable goods.
Specifically in West Atlanta zip codes Black males age 16-64 experience a %20 unemployment rate. Nearly four times the national average. Furthermore, a combination of historical systemic oppression and generational trauma combine to create layers of barriers to success. Gangstas to Growers was founded in 2016 as the inaugural program of , The Come Up Project an umbrella initiative launching social enterprise for community-based solutions. Today Gangstas to Growers is an entrepreneurial internship program as well as a manufacturing enterprise distributing locally-sourced, plant-based hot sauce, Sweet Sol, to sustain its community programming.