TRUE Laundry Detergent is a Black owned, Atlanta, GA based product and company, founded by partners Ali B. Muhammad, Malik Saleem and Abdur-Rahim Shaheed. These three brothers came together to bring the world a superior laundry detergent. TRUE Laundry Detergent is one of the most effective laundry detergents available on the market. Powerful and economical, its 4x concentrated formula allows users to use less detergent (one ounce), for more cleaning power, leading to tremendous savings and results. TRUE Laundry Detergent is void of any caustic ingredients and animal essences, thus making it a truly safe and eco-friendly detergent for all types of machines, fabrics, the environment and most importantly, our YOU. From the first use of TRUE, you will notice the laundry detergent has low suds. Despite skeptical views about low suds, TRUE Laundry Detergent has proven that the amount of suds does not equal the degree of cleaning power as today's new, high-tech, High Efficiency (HE), washing machines prove this. TRUE Laundry Detergent, is truly the right formula for cleaning success.
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The Alkebulan LLC family truly believes in our products and your total satisfaction is our goal. If for some reason you are not totally satisfied with our products, just return your item to use within 30 days of purchase and we will refund your purchase.
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